Rapid Futurism: Changing the world by design
After years of research on human vs business vs technology relationship one fact stands out; very rarely do I come across a futuristic vision that can’t be implemented on a smaller scale today. Too often do I meet “futurists” or “visionaries” with great visions of the future but with an attitude that we (mankind) are not ready for their vision, mostly because it is too futuristic.
Creating the technologies that is going to drive the marketplaces of tomorrow can be done by design even for a pre-funded startup. Sure, resources, like funds and skilled staff, will get you to the future faster. Yet, it is the small startups that have the ideas of tomorrow, though they lack the fundamental understanding of the relationship between humans, society, culture, and technology to be able to realize the technologies of tomorrow.
Rapid Futurism goes beyond technology.Rapid Futurism is the theory on how to envision, design, build, position, introduce, market, and grow your futuristic technology to achieve highest chance of success.
Creating the technologies of tomorrow requires leadership. I often like to think about it as two planets; present day Earth and tomorrow’s Earth. You’re job is to build a bridge between the two worlds and lead the market across your bridge. The catch: There’s hundreds of competing bridges. So leadership is a must.
Your first thought might be to pour resources and money into marketing. Marketing, however, is a brute force attack on the market with no guarantee of success. Rapid Futurism instead focuses on how to position your technology in the present day market with minimal, but strategic, marketing and help you move the market towards your tomorrow.
I will release a whitepaper within 30-45 days that lays out the details of Rapid Futurism. Unfortunately this blog post would get too long.
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